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Bid Title: Wayne Tomorrow! Dairy Today Branding & Marketing Initiative
Category: Requests for Proposals
Status: Closed

The project is a proposed regional dairy branding and pairing program. Wayne County needs this regional branding and marketing program to retain and grow its dairy industry. Pairing dairy products with others made or grown locally is a critical element. The program is essential to addressing the problem of low commodity-milk prices in the market, which is driving dairy farmers out of business.
The Consultant will engage with Wayne County agencies, Wayne Tomorrow! Agriculture Workgroup stakeholders, agri-businesses, educational institutions and others to implement information-gathering approaches to gain an understanding of past and current dairy and broader agricultural branding and marketing activities in Wayne County and the surrounding area; review and reference current, innovative and forward-thinking dairy and agricultural initiatives and trends in the U.S. to determine what would be appropriate for Wayne County; and draft a branding and marketing plan.

Download the complete RFP, including Scope of Work.
Publication Date/Time:
10/8/2020 8:00 AM
Closing Date/Time:
12/1/2020 4:30 PM
Contact Person:
Lucyann Vierling
Wayne Pike Workforce Alliance
P.O. Box 526
Hawley, PA 18428
The proposal must describe the qualifications and experience of the
organization and the personnel to be assigned to the project. Information provided should include direct experience with the specific subject-matter area and must provide examples (via web links or printed materials) of the three most similar plans undertaken by the Consultant’s organization and the extent to which performance goals were stated and achieved. Provide associated organizations’ names and addresses, names of contact persons, and telephone
numbers for reference upon request.
Special Requirements:
The intent of this RFP is to provide a general framework to assist consulting organizations in preparing proposals. This RFP does not provide a complete understanding of the project, nor does it contain all matters upon which an agreement must be reached. WPWA reserves the right to include additional or
modified performance specifications. The issuance of this RFP and the receipt of proposals do not bind or otherwise impose legal obligation upon WPWA, the Commonwealth, or Wayne County.
The RFP Response should include one (1) printed copy and one (1) electronic copy on USB Storage Device or other storage mechanism of your proposal in Adobe PDF format. The person authorized to obligate the Consultant must sign the original proposal. The response should be delivered to the following address in a sealed envelope labeled “Wayne Tomorrow! Dairy Today Marketing and Branding
Initiative” clearly marked on the outside of the envelope.

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